Survey: Consumers Growing Wary of Information Sharing

A survey by the business information service Lexis Nexis finds that consumers have grown more wary of programs that ask them to share data in exchange for improved services or other offerings. Editor’s note: LexisNexis has clarified that its survey was released in August, 2013, not October, 2013. The story has been corrected to reflect that information. – Paul 6/4/2014 The survey of  2,072 consumers, aged 21 to 74, was conducted in October 2013 by LexisNexis Risk Solutions. It found consumers were more wary of sharing information online, including at social networking and online banking sites than they were three years earlier. “Consumers are less comfortable with information sharing than three years ago,” the survey concluded. The survey was released in concert with Telematics Detroit 2014, a conference focused on information systems used in vehicles. It was designed to measure consumers’ awareness of- and interest in so-called “use based insurance” (or UBI) – sometimes referred […]