Tag: IBM

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Apple And IBM: The Corporatization of Consumerization

Apple Computer has built up a brand so strong that it borders on being a cult. That is why it is jarring to realize that, at the end of the day, Steve Jobs’ baby is just another company that needs to make its numbers each quarter and keep Wall Street happy. The company’s announcement of an exclusive partnership with  IBM is just that: a reminder that Apple’s core business is business, and that the company has been sorely underperforming in a key market: the enterprise. Whatever its faults, IBM is flush with the very things that Apple lacks: the brand, technology, expertise and reach that puts enterprise technology buyers at ease. As we reported, IBM will offer mobile device management, security, data analytics and cross-platform integrations for Apple’s iPad and iPhone that leverage IBM’s cloud services. There will be IBM-managed offerings around mobile device activation, supply and management tailored to businesses. But the partnership is something more- […]

Apple and IBM Partner

Apple and IBM Partner Bringing iPhone and iPad To The Enterprise

In a deal aimed at breaking down long-standing barriers to Apple in the workplace, the Cupertino company has announced a partnership Tuesday to implement Apple’s mobile products – the iPhone and iPad – in businesses around the world. In a joint statement, Tim Cook, Apple’s CEO and Ginni Rometty, the CEO of IBM, said the partnership will seek to fuse IBM’s prowess in data analytics and deep ties to the enterprise with Apple’s design and consumer savvy. IBM will work with Apple to develop enterprise mobile applications for iPad and iPhone specifically for industry under the IBM MobileFirst for iOS brand. The company will also offer mobile device management, security, data analytics and cross-platform integrations that leverage IBM’s cloud services. There will be IBM-managed offerings around mobile device activation, supply and management tailored to businesses. Apple will begin offering a version of its (popular) AppleCare product support service that is tailored to the needs of enterprises. Finally, IBM will sell […]