Tag: consumer

No IoT Adoption? Security and Privacy Fears may be the Reason

As the Consumer Electronics Show (CES) rages in Las Vegas this week, its tempting to look at the reports about connected devices and wonder when it is, exactly, that the tsunami of smart devices, wearable tech and intelligent appliances will finally wash over us. But it might be even more useful to wonder why – given all the hype- we haven’t been washed out to sea already by the IoT wave. A recent article in Adweek calls attention to one leading theory about why the IoT isn’t gaining traction with everyday consumers: consumer worries about privacy and the security of data. The Adweek article (and groovy infograph) make hay out of a case study by Affinnova, a marketing technology firm that was acquired by Nielsen. The study asked consumers to evaluate “more than 4 million product concept variations and identify the most desired products and functions.” The goal: insight into consumer preferences as well […]

Consumers Embrace IoT And Wearables, Worry About Security Consequences

A new survey of consumer attitudes and expectations about technology finds that a strong majority of Americans expect wearable technology and biometric security to be common within the next decade. The survey, sponsored by the security company McAfee, asked 1,500 U.S. consumers about lifestyle and technology trends in the home and workplace. The results suggest that consumers are already adjusting their expectations about the future to include pervasive connectivity, a wealth of intelligent devices – and some of the problems that come with both. More than 60% of those surveyed by McAfee said they anticipate having connected appliances like refrigerators that will “automatically add food to a running grocery list if the product is running low.” A strong majority of those polled – 84% – said they were convinced their home security systems will be connected to their mobile device. “As technology, especially the Internet of Things, continues to rapidly advance and […]