AdWords

Report: AdWords Fraudbot Helps E-Commerce Firms Compete

One of the more interesting stories to come out this week is from Brian Krebs over at Krebsonsecurity.com. Writing on Friday, Krebs used his prodigious knowledge of the cyber underground to profile “GoodGoogle,”  one of a growing number of specialized online fraud services that helps e-commerce firms target competitors by gaming Google’s AdWords feature. As you probably know, AdWords are one of Google’s biggest sources of revenue. They allow companies with products or services to sell to “bid” on words or phrases (like “Internet of Things”). Users who search on those terms will see hyperlinked ads to the right of their search results that link to a site of the advertiser’s choosing. Advertisers pay a premium to own popular (and lucrative) keywords – more than $40 per click for keywords like “loan,” “insurance,” “mortgage” or “attorney” depending on the word and time of day. Typically, advertisers set a certain daily budget […]