Rovio

AngryBirds-Halloween

Analysis Finds Blurry Lines Between Rovio, Advertisers

Rovio, the maker of the massively popular Angry Birds, makes no secret about collecting personal data from those who download and play its games. But an analysis from the advanced threat detection firm FireEye is helping to expose the extend of data harvesting, and also to sketch out the blurry line that separates Rovio and third-party advertising networks it contracts with. In a blog post on Thursday, FireEye analysts Jimmy Suo and Tao Wei described the findings of an investigation into the interaction between Rovio’s mobile applications, including the latest version of Angry Birds, and third party ad networks such as Jumptap and Millenial Media. Using FireEye’s Mobile Threat Prevention (MTP), the two gathered and analyzed network packet capture (PCap) information and analyzed the workings of Angry Birds and its communications with third-party ad networks. The two were able to reveal a multi-stage information sharing operation, tracking code paths from the reverse-engineered […]