Tag: support

Apple's partnership with IBM is less about mobile apps and data analytics, and more about providing enterprises with support for iPads.

Apple And IBM: The Corporatization of Consumerization

Apple Computer has built up a brand so strong that it borders on being a cult. That is why it is jarring to realize that, at the end of the day, Steve Jobs’ baby is just another company that needs to make its numbers each quarter and keep Wall Street happy. The company’s announcement of an exclusive partnership with  IBM is just that: a reminder that Apple’s core business is business, and that the company has been sorely underperforming in a key market: the enterprise. Whatever its faults, IBM is flush with the very things that Apple lacks: the brand, technology, expertise and reach that puts enterprise technology buyers at ease. As we reported, IBM will offer mobile device management, security, data analytics and cross-platform integrations for Apple’s iPad and iPhone that leverage IBM’s cloud services. There will be IBM-managed offerings around mobile device activation, supply and management tailored to businesses. But the partnership is something more- […]