One of the more interesting stories to come out this week is from Brian Krebs over at Krebsonsecurity.com. Writing on Friday, Krebs used his prodigious knowledge of the cyber underground to profile “GoodGoogle,” one of a growing number of specialized online fraud services that helps e-commerce firms target competitors by gaming Google’s AdWords feature. As you probably know, AdWords are one of Google’s biggest sources of revenue. They allow companies with products or services to sell to “bid” on words or phrases (like “Internet of Things”). Users who search on those terms will see hyperlinked ads to the right of their search results that link to a site of the advertiser’s choosing. Advertisers pay a premium to own popular (and lucrative) keywords – more than $40 per click for keywords like “loan,” “insurance,” “mortgage” or “attorney” depending on the word and time of day. Typically, advertisers set a certain daily budget […]
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Many industries are wrestling with the blinding speed of technologic change. Mobile devices like smartphones and tablets are transforming the way employees work and customers interact with a business. And that doesn’t even take into account the (coming) revolution of smart devices and remote sensors that is referred to as The Internet of Things. But few industries are wrestling as hard with the implications of that change as the Insurance industry, which must assess the long-term impact of huge forces like technology innovation or, say, climate change on risk. One example: how will the advent of autonomous vehicles or even computer augmented driving change the auto insurance business? And, when two computer-guided cars crash, who (or what) is liable? Those were some of the questions posed to attendees at this week’s Emerging Technology (or EmTech) Conference at The Massachusetts Institute of Technology (MIT). The speaker, Joe Coray, is the Vice […]
I’ve opined in these pages and elsewhere that one of the big problems in the IT security space is the absence of actionable data. After all, problems like denial of service attacks, network compromises and inadvertent data leaks are all just risks that organizations and individuals must grapple with in our increasingly wired world. True – they’re new kinds of risks, but otherwise they’re not fundamentally different from problems like auto accidents, property crime or illness – things that we do a good job accounting for. The difference, as I see it, is an absence of accepted and independent means of assessing the relative security posture of any organization. IT security is still so much dark magic: we rely on organizations to tell us about how secure they are. Organizations, in turn, rely on a complex and patchy network of security monitoring and detection tools, then try to read the […]
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