Search Results for "Privacy"

No IoT Adoption? Security and Privacy Fears may be the Reason

As the Consumer Electronics Show (CES) rages in Las Vegas this week, its tempting to look at the reports about connected devices and wonder when it is, exactly, that the tsunami of smart devices, wearable tech and intelligent appliances will finally wash over us. But it might be even more useful to wonder why – given all the hype- we haven’t been washed out to sea already by the IoT wave. A recent article in Adweek calls attention to one leading theory about why the IoT isn’t gaining traction with everyday consumers: consumer worries about privacy and the security of data. The Adweek article (and groovy infograph) make hay out of a case study by Affinnova, a marketing technology firm that was acquired by Nielsen. The study asked consumers to evaluate “more than 4 million product concept variations and identify the most desired products and functions.” The goal: insight into consumer preferences as well […]

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Automakers Issue Privacy Guidelines For Connected Cars

A group representing some of the leading foreign automakers who sell in the U.S. released guidelines to protect consumer data collected by in-vehicle technologies and make sure that car owners consent to the collection of everything from geolocation data to biometric identifiers. The group, Global Automakers, represents foreign auto manufacturers and original equipment makers (OEMs). The Privacy Principles document (PDF here) include guidance on issues like transparency, anonymity and security and are intended to set ground rules for the collection and use of driver or owner information by increasingly sensor-rich vehicles. “As modern cars not only share the road but will in the not too distant future communicate with one another, vigilance over the privacy of our customers and the security of vehicle systems is an imperative,” said Global Automakers President and CEO John Bozzella in a published statement.  The Privacy Principles are voluntary are are based on the U.S. Federal Trade […]

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With Cars Connected to the Internet, What about Privacy? | Computerworld

Lucas Mearian has a long and quite thorough article over at Computerworld weighing the possible security and privacy risks posed by connected vehicles. Among other things, Mearian weighs the recent past and likely future of connected vehicles, noting that, “once mobile devices are connected to car infotainment systems and cars are connected to the Internet, vehicles will become a rich source of data for manufacturers, marketers, insurance providers and the government.” They’ll also be a target for hackers. The problem is that, unlike mobile phones, cars have useful lives that are measured in decades, not years – or even months. That makes it difficult for manufacturers, who want to make their vehicles state of the art, but also must deal with the reality of much longer development cycles and complex interactions between non-critical and critical on board systems. [Read more Security Ledger coverage of connected vehicles here.]   A couple issues worth noting: […]

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Yet Another IoT Standards Group: This One For Privacy

Data privacy firm TRUSTe announced that it is forming a group to identify technical standards to ensure consumer privacy in the Internet of Things. Speaking at the Internet of Things Privacy Summit in San Francisco last week, Chris Babel, the CEO of TRUSTe said that the multi-party group will draw up “technical standards to help companies develop the privacy solutions that are needed to protect consumer privacy in the Internet of Things.” [Read Security Ledger’s coverage of privacy issues related to the Internet of Things here.] The group, dubbed the IoT Privacy Tech Working Group will include representatives from TRUSTe as well as online privacy groups The Center for Democracy & Technology, The Future of Privacy Forum and the Online Trust Alliance, according to a statement from TRUSTe.   IoT privacy tech working group announced. “This working group will work to address the mounting security and privacy concerns, while promoting transparency and user […]

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Vint Cerf: CS Changes Needed To Address IoT Security, Privacy

The Internet of Things has tremendous potential but also poses a tremendous risk if the underlying security of Internet of Things devices is not taken into account, according to Vint Cerf, Google’s Internet Evangelist. Cerf, speaking in a public Google Hangout on Wednesday, said that he’s tremendously excited about the possibilities of an Internet of billions of connected objects, but said that securing the data stored on those devices and exchanged between them represents a challenge to the field of computer science – and one that the nation’s universities need to start addressing. “I’m very excited,” Cerf said, in response to a question from host Leo Laporte. He cited the Philips HUE lightbulb as an example of a cool IoT application. “So you’re going to be able to manage quite a wide range of appliances at home , at work and in your car. Eventually, that will include things you’re […]

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